PEOPLE ARE BUSINESS
What if people are not part of the business – but the very essence of it?
In times defined by relentless uncertainty, technological upheaval, and global crises, the survival of businesses depends on one truth: without empowered, valued people at their core, they will fail.
Now is the time to lead with humanity, because people aren’t just part of the business
- they are the business.
But beneath the surface, something deeper is happening:
Fatigue. Disconnection. Quiet resignation. A longing for something more human.
We see organisations losing their numbers — and their soul.
We see people leaving their jobs — and their sense of belonging.
People Are Business is our answer.
The Situation – A World in Permanent Crisis
We’re not in transformation.
We’re in transformation fatigue.
76%
of employees report emotional exhaustion or burnout
50%
of the global workforce is actively seeking new jobs
21%
only
feel engaged at work, many have silently resigned
Gen Z
demands purpose and autonomy — and walks away when it’s missing
Innovation rates have dropped by
60%
in Fortune 500 companies
Costs
Mental Health
are now among the top three cost drivers in organisations globally
THE SOLUTION
People Are Business
At People are Business we champion the transition from treating employees as human resources to recognizing them as the essence of business success.
Our mission is simple:
To bring people back into the centre.
Our approach is grounded in four core dimensions:
Purpose I Values I Leadership I Community.
Together, they create the foundation for a sustainable future for every organisation.
WHAT WE DO
We Help Organisations Become Places…
-
Where culture doesn’t burn out — it builds up,
because values are not words in a handbook, but living principles. Culture becomes visible when values are embodied.
-
Where leadership is not about control — but empowerment to self responsibility,
because true leadership is not a title — it’s an inner state. Everyone is a leader when they lead from who they truly are.
-
Where work feels less like survival — and more like alignment,
because purpose is not a branding tool — it’s the reason we show up. When people know their “why”, contribution becomes natural.
-
Where companies become communities,
because belonging transforms performance.
From colleagues to members. From power over to power through.

Our mission is to bring people back into the centre — because people are the essence of success.
OUR APPROACH
From Within to the World
True transformation begins inside.
Not in strategy documents — but in how people show up. Sustainable transformation in people requires Inner work on all the 4 empires:
Body – The physical empire. For not burning out your company.
Focus on health, embodiment, well-being and balance.
Mind – The intellectual empire. AI is redefining what we need to learn.
Focus on presence, clarity and mindfulness.
Heart – The emotional empire. Every decision is emotional.
Focus on relationships, empathy and heart intelligence.
Soul – The divine empire. Intuition is our human superpower.
Focus on meaning and a sense of connection to something greater.
Who We Are
People Are Business is led by three women — coaches, facilitators, leaders — who have walked through organisations from the inside, and now choose to walk alongside them, differently.
TATJANA
Coach and Entrepreneur, combining business acumen with spirituality.
Holds space for transformation with depth and presence.
LENA
Bridge between ritual, nature, structure and soul.
Creates spaces where people remember who they are — and feel safe doing so.
GELI
Decades of leadership across Europe. Practical, bold, warm.
Holds complexity with clarity and brings energy into motion.
We don’t just talk about transformation. We live it. Every day.
We don’t just talk about transformation. We live it. Every day.
The results of our work
-
The identification and integration of every single employees’ best contribution leads to an environment of outstanding results.
-
A clear company identity leads to customer loyalty. The clearer the purpose of a company, the stronger the customer commitment.
-
Self-responsibility and employee commitment leads to fast problem solving, speedy decision making and a decreased need for managing people.
-
A work environment where everyone feels respected and has a sense of belonging doesn’t feel like work anymore.
-
Employees develop an intrinsic willingness to drive success, which is born out of self- responsibility and being part of a community.